Saturday, October 24, 2009

I Wanted a Good Deal on a Stapler

This last week I did some shopping at Staples. I was struck with this thought: You have to study the way a store markets things to know how to get the best deals there. I was shopping for general office supplies. When I went to look for staplers, I went to a section where they had about 25 different ones to choose from. The cheapest one was $7.99. Since I wanted three, that seemed quite expensive to me. However, when pushing my cart through the aisles, I found a "dump bin" of staplers that included a normal size stapler, staple remover and box of staples for $3 by the packing materials. I don't know if it was a special purchase or what, but I liked the price! If I never had ventured away from the stapler section, I wouldn't have found the deal. Staples also has "dump bins" near the front with special purchase office supplies that they are selling at a good deal. I got many of the things I was looking for in that section for a dollar or two. My theory is that if you want a stapler, they want to sell you one at full price. However, they place the "dump bins" in places that you will impulse buy since it is such a good deal. So, I have come to the conclusion that if I am going to shop at Staples, I should plan time to quickly walk through the aisles before making my purchase. You will have to study each store to find where the deals are to be found. Each store is run differently. If you make friends with the clerks at the stores, you may be able to find out when things are typically marked down or put on clearance. So, take a few minutes next time you are out shopping to consider how the store you are shopping at markets it's goods to you.

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